01 · Services · everything we run
Everythingwe run.
Everything you need. Nothing you don't. Five layers, each designed to disappear into your day — and each feeding the ones above it.
Signal — social & content
You stay visible without lifting a finger. Daily presence, real engagement, your voice — not a scheduler's.
Posts & graphics, every day
We write, design and schedule your feed — announcement graphics, product shots, carousels, captions in your voice. You approve once a week; it ships every day.
Engagement, replies & DMs
Comments answered, DMs handled, leads flagged before they go cold. Your audience talks to a human who knows your business — not a bot.
Calendar & content strategy
A month of content planned around launches, seasons and what actually performed. Reviewed with you once — then it fills itself.
Surface — websites & tech
Your digital presence, built and maintained. Landing pages to full products — shipped, watched, fixed before you notice.
Websites & landing pages
Launch pages, full sites, booking flows — designed, written and shipped on your domain, with forms and analytics wired from day one.
Storefronts & payments
Product pages, carts, payment links, order notifications — a shop that takes money while you sleep, maintained by people who answer.
Care, fixes & changes
Hosting, domains, uptime, "can we change this by tomorrow" — handled in the same conversation you already have with us.
Core — ops & admin
The invisible work. Books, vendors, filings, follow-ups — we make it disappear. This is the layer you'll forget exists. That's the point.
Books, filings & compliance
Monthly close, reconciliations, GST filings on time. Your accountant gets clean numbers; you get a one-line summary and zero surprises.
Vendors & follow-ups
Quotes chased, deliveries confirmed, invoices followed up until they're paid. The polite-but-relentless work you hate doing.
Inbox, scheduling & admin
The list that eats your evenings — filed, renewed, chased and booked without you touching it. You see it only when it's done.
Vector — strategy & growth
Thinking partners, not task executors. Research, planning, pivots — someone who knows your whole business, pointing it somewhere.
Market & competitor research
Pricing scans, competitor teardowns, demand checks — a brief on your desk with the three moves that matter, ranked.
Growth experiments
We run the test, read the numbers and roll out the winner — landing pages, offers, campaigns. No gut-feel guessing.
Quarterly direction
A standing session where we look at the whole business and pick the next quarter's bets — then run them with you.
Arsenal — custom tech
When off-the-shelf runs out, we build. Internal tools, automations, integrations — the accelerant layer.
Automations
The chores that repeat — invoice reminders, report pulls, follow-up nudges — turned into bots that never forget.
Internal tools & dashboards
One screen that shows the whole business — orders, cash, pipeline, content — pulled live from the tools you already use.
Integrations
Your store talks to your books, your forms talk to your CRM. Systems connected so information enters once and flows everywhere.
Diagnostics · comparative scan
Not a freelancer.
Not an agency.
Something better.
Most founders juggle a freelancer for social, an agency for web, an accountant for books, a consultant for strategy. Different people, different timelines, different contexts — and you hold it all together.
| Axis | Freelancer | Big agency | FounderDesk |
|---|---|---|---|
| Breadth | One skill, one lens | Many, but siloed | Integrated across every layer |
| Relationship | Transactional | Account manager rotates | Founder-to-founder, consistent |
| Flexibility | High, when available | Rigid packages | Adapts as you grow |
| Context | Limited | Spreads thin | Knows your whole business |
| Speed | Fast, when available | Slow | Fast, with depth |